“Writing for Your Audience: The Message, the Words, the Plan”

Every word has an audience. And every audience has a message. Tying those three things together, however, is what takes the act of writing into something more strategic. This workshop will start from the beginning – determining our website’s message – and dive into how to write and plan effective web content that is both on point and on time.

About the Speakers

Corey Vilhauer

User Experience Architect, Blend Interactive


Corey Vilhauer is a user experience strategist at Blend Interactive, a web strategy, development, and design firm in the middle of the Midwest. He is a recovering advertising copywriter and a closeted fan of professional wrestling. He writes at length about methodology, empathy, and small-business content strategy at Eating Elephant, and writes about other things at Corey Vilhauer Dot Com.