“Small Business CS: Content Strategy on a Shoestring”

The discussion around content strategy is framed by large examples. NPR. Marriott. The Boston Globe. But it’s also the work of regional organizations, small universities, and mom-and-pop stores. It’s the work of non-profits with small budgets and big goals. How do we take those large ideas and distill them down to a level that helps the Web on a smaller, more local scale? Threaded through a discussion of three case studies, we’ll look at scaling the idea of content strategy back toward something more realistic so it fits within your time and budget.

About the Speakers

Corey Vilhauer

User Experience Architect, Blend Interactive

@mrvilhauer

Corey Vilhauer is a user experience strategist at Blend Interactive, a web strategy, development, and design firm in the middle of the Midwest. He is a recovering advertising copywriter and a closeted fan of professional wrestling. He writes at length about methodology, empathy, and small-business content strategy at Eating Elephant, and writes about other things at Corey Vilhauer Dot Com.