“Managing Content Projects with Success and Panache”

So often in digital projects, we push content to the bottom of the pile, or the end of the timeline. As we evolve our strategies, we’re learning that content really needs to come first. Ahava will show you how to avoid this problem and plan your content for success. Using case studies from a major university, a children’s hospital and a major publishing company, you will learn how to set up your digital projects, so that content is a major consideration and doesn’t destroy your project at the last minute.

About the Speakers

Ahava Leibtag

President, Aha Media Group, LLC

@ahaval

Ahava is passionate about content and prides herself on tackling the toughest content projects. She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann. Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005.