Effective web operations is often treated as something of a minor miracle — we’re not sure how it gets done, but we stumble through it somehow. In a long-range attempt to remedy this, Blend Interactive is developing a formal “Web Operations Framework,” describing the roles, tasks, events, and artifacts to implement effective web strategy in your own operations. Deane will give a short introduction to this framework, both its current form and where it’s going. Additionally, Deane will discuss how this framework will affect the curriculum of the Now What? conference in the coming years.