Seth Gottlieb has 15 years of experience using, implementing, and reviewing content technologies. As an integrator and consultant, he has helped businesses large and small improve the efficiency and effectiveness of their content management and publishing.
Running an effective marketing program takes more than strategy and a creative eye. To be successful, a marketing organization needs the operational capacity to get the right content to target audiences and measure impact. This means having the right tools and processes, and the people to operate them. Most marketing organizations are just scratching the surface of the potential value that their content technologies hold. This presentation will walk through an operational model that maximizes the leverage of your content and your content management infrastructure to achieve marketing goals.
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