Redesigning a website with shiny, new content can be hard. Managing, maintaining, and improving the content you’ve got long after launch is even harder. There’s so much we need to know: Is our investment in content strategy paying off? Are we communicating the right message? Reaching the right audience? Does the content support our business goals and audience needs like we intended?
Having a system for understanding performance, ongoing improvement, and metrics to measure can help us keep our content shipshape and seaworthy. In this hands-on workshop we will explore and practice techniques to:
- Integrate smart measurement and testing into your content strategy that helps you know what’s working and what needs to be improved
- Develop a plan for content management that addresses how we add, edit, and remove content from our websites
- Navigate the often tricky waters of getting the buy-in and resources we need to implement changes and make iterative improvements