Melissa Rach is co-author of Content Strategy for the Web (second edition) and co-founder of Dialog Studios—a consultancy that helps clients use content wisely. A communications and content professional for nearly 20 years, Melissa has worked as a journalist, headed up an online division inside an organization, and led content consulting teams.
Corporate communications is evolving at a furious pace, and business pundits proclaim that only the strongest organizations can survive. In this session, we’ll talk about how content can help you can win the survival-of-the-fittest game. We’ll explore how to select, create, and maintain content that works. And, we discuss how you can use content to enhance your relationships with customers, change the way your business operates, and positively impact your bottom line. It’ll be just like Survivor, without Jeff Probst or those ridiculous bandanas.
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