Karen McGrane

CEO, Managing Partner, Bond Art + Science

@karenmcgrane

Karen plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is managing partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and national lead for user experience at Razorfish. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts. Her two books, Going Responsive and Content Strategy for Mobile, were published by A Book Apart.

Past Sessions

“Adaptive Content, Context, and Controversy”

In 2017, “adaptive content” has become a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want—like magic! In this talk, Karen shares her perspective (and reservations) on how adaptive content is being used today. She’ll discuss how adaptive content supports targeting content to device type—and why that’s rarely necessary. She’ll also describe ways that adaptive content can support tailoring content according to context—and ways that can go wrong. You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.

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“Content in a Zombie Apocalypse”

Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We’re outmatched. There aren’t enough designers and developers to battle every platform. There aren’t enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We’ll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We’ll have to change our production workflow so we’re not just shoveling content from one output to another. And we’ll have to enhance our content management tools and interfaces so they’re ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they’re equally important.

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