Jeff Eaton brings nearly two decades of web development experience to his role as Digital Strategist at Lullabot. He’s designed and implemented large-scale web platforms for clients including Sony/BMG Music, Fast Company and Inc. Magazine, and Harvard University. He’s also the co-author of O’Reilly Media’s Using Drupal; the host of the Insert Content Here content strategy podcast; and an active contributor to the Drupal project.
Communicating your organization’s messages effectively can be an overwhelming challenge in an age of mobile browsing, social sharing, and endlessly multiplying “engagement” tools. By moving beyond the “one post, one page” view of your content, you can make better use of your organization’s resources, simplify your own work, and plan more effectively for the future. We’ll look at three companies (some large, some small) who’ve taken this step and help you discover, document, and develop your company’s unique “content language.
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