Jeff Cram

Co-founder, ISITE Design

@jeffcram

Jeff is co-founder of ISITE Design, a digital agency located in Boston and Portland, OR. Jeff is also the editor of The CMS Myth, a blog on web content management.

Past Sessions

“Making Experiences Better with Personalization and Testing”

We’ve gotten really good at planning and building digital experiences, but spend significantly less time working to improve them post launch. Learn how the same user-centered approach you took to designing the website can be applied to an ongoing optimization program. This session will demystify the complexity of personalization and testing and explore how focusing on your audiences first can dramatically improve digital experiences and the overall results.

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