Jarrod is a content technology utility player at Real Story Group serving as developer, UX, IA, BA, PM, CMS-implementer and, most recently, strategic advisor in the areas of digital workplace and marketing technologies.
Now what? Now you need to think beyond your website. In today’s multi-channel world, there are ongoing email, web, mobile, and social marketing strategies to organize, plan and execute. Often, these areas include technologies that were purchased and implemented separately such as web content management, marketing automation, analytics, digital asset management, and others. But how do you select the right mix that will help you to accomplish your marketing objectives?
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