Jared Spool

Founder, User Interface Engineering

@jmspool

Jared is the founder of User Interface Engineering and a co-founder of Center Centre. Jared spends his time helping clients understand how to solve their design problems, and has worked in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

Past Sessions

“The Anatomy of a Design Decision”

What are the habits of highly effective design teams? For the last five years, we’ve been studying how designers make their decisions. When do they use outside information, such as research about their users? When do they go with their gut instinct? When do the designers look to past decisions and the lessons they’ve learned?

What we found will surprise you. In this presentation, Jared will take you on an entertaining deep dive into the gut instinct of the best designers (without looking at all the gooey parts). You’ll learn five styles of decision making, from Self Design to Experience-focused Design, and which style produces quality results. Prepare to learn how to be a better designer.

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