Cathy McKnight

Partner/Principal Analyst, Digital Clarity Group

@cathymcknight

A founding partner with Digital Clarity Group, Cathy has a passion for working with clients to maximize their potential for success and profitability by helping them find the right-fit systems of engagement that will increase their engagement with customers, prospects and employees.

Past Sessions

“You Have a Website, Now Forget It!”

You don't need a web site - you need customer-centricity. You don't need a web site - you need a dechanneled customer engagement service. Your customers don't need your web site - they need a company that can respond to their needs via any touch point whenever and however they prefer. There! Now that you've stopped thinking about your web site, you're in a position to make the website what it should be - a constitutive and integrated part of your customer-centric ethos.

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