Ahava Leibtag

President, Aha Media Group, LLC

@ahaval

Ahava is passionate about content and prides herself on tackling the toughest content projects. She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann. Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005.

Past Sessions

“Content Design for Mobile Devices”

We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there.

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“Managing Content Projects with Success and Panache”

So often in digital projects, we push content to the bottom of the pile, or the end of the timeline. As we evolve our strategies, we’re learning that content really needs to come first. Ahava will show you how to avoid this problem and plan your content for success. Using case studies from a major university, a children’s hospital and a major publishing company, you will learn how to set up your digital projects, so that content is a major consideration and doesn’t destroy your project at the last minute.

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