Now What? Conference 2013

The Now What? Conference was created to help bring together web and marketing professionals from across the region to hear from some of today’s leaders in web project management, web governance, and content strategy and talk shop with colleagues and speakers.

Thursday, April 18, 2013

  • 8:00

    Registration & Welcome

    Pick up your badge, enjoy some coffee & breakfast goodies, and connect with other attendees and colleagues.

  • 9:00

    Opening Remarks

    Now What? officially kicks off with opening remarks from Deane Barker of Blend Interactive.

  • 9:10 - 10:00

    “Marketing Operations 101: How to Get the Most Bang From Your Bytes”

    Running an effective marketing program takes more than strategy and a creative eye. To be successful, a marketing organization needs the operational capacity to get the right content to target audiences and measure impact. This means having the right tools and processes, and the people to operate them. Most marketing organizations are just scratching the surface of the potential value that their content technologies hold. This presentation will walk through an operational model that maximizes the leverage of your content and your content management infrastructure to achieve marketing goals.

    Seth Gottlieb

    Solutions Manager, Lionbridge
  • 10:00 - 10:50

    “The Content Evolution: How Content Can Change Your Business for the Better”

    Corporate communications is evolving at a furious pace, and business pundits proclaim that only the strongest organizations can survive. In this session, we’ll talk about how content can help you can win the survival-of-the-fittest game. We’ll explore how to select, create, and maintain content that works. And, we discuss how you can use content to enhance your relationships with customers, change the way your business operates, and positively impact your bottom line. It’ll be just like Survivor, without Jeff Probst or those ridiculous bandanas.

    Melissa Rach

    Partner/Co-Founder, Dialog Studios
  • 10:50

    Break - Sponsored by Lean Starter

    Grab a beverage and mingle with some smart people, just like you.

  • 11:10 - 12:00

    “The Emperor Has No News: Why Your News Feed Doesn't Work and How to Fix It”

    Every organization plans a news or updates section with the best of intentions. Sadly, in practice, they often end up as ghost towns of inaction. But, there are ways to do it right. In this session we'll examine the results of a research project conducted to derive best practices to managing update-style content, look at what works well for other organizations, and how you can make this work for yours.

    Deane Barker

    Partner and Chief Strategy Officer, Blend Interactive
  • 12:00 - 12:25

    “Why Your Website Needs Social Interaction”

    If your idea of giving your website a social life consists solely of a 'follow us on Facebook' button on your homepage or a 'follow us on Twitter' link on your contact page, you might want to look at your analytics to see what those techniques have done for your Web results. Among the variety of reasons for a company's static online presence, the two most frequently encountered are a lack of understanding about 'social' techniques and limited technical knowledge about making simple social changes to websites.

    Bob Egner

    Vice President of Product Management and Global Marketing, Episerver
  • 12:30

    Lunch - Sponsored by EPiServer

    Lunch is on us!

  • 1:45

    Welcome Back

    With full bellies and open minds, we'll kick off the afternoon.

  • 1:55 - 2:45

    “You Have a Website, Now Forget It!”

    You don't need a web site - you need customer-centricity. You don't need a web site - you need a dechanneled customer engagement service. Your customers don't need your web site - they need a company that can respond to their needs via any touch point whenever and however they prefer. There! Now that you've stopped thinking about your web site, you're in a position to make the website what it should be - a constitutive and integrated part of your customer-centric ethos.

    Cathy McKnight

    Partner/Principal Analyst, Digital Clarity Group
  • 2:45 - 3:10

    “Making Friends in the Edit Bay: Five Steps Toward Creating a Governance-Friendly Culture”

    It's one thing to create a new website. It's another thing to have the staff to keep it updated. It's a completely and terribly important OTHER thing to create a culture where information flows to the right channels and editors live life without pulling out their hair. Corey will talk about five steps every business can do to help the content workflow process move more smoothly and less hair-pullingly.

    Corey Vilhauer

    User Experience Architect, Blend Interactive
  • 3:10

    Break - Sponsored by Lean Starter

    Grab a beverage and mingle with some smart people, just like you.

  • 3:30 - 3:55

    “Five Ways to Improve the Usability of Your Web Site”

    You know that usability is critical and you hear everyone talking about the importance of the user experience. However, you don't have a team of researchers, information architects, and designers at your disposal, nor do you have a large budget to work with, yet you want to do what you can to make your site useful. Molly will tell you about five ways you can improve your web site's usability without spending loads of time and money.

    Molly Malsam

    User Experience Designer, Independent Consultant
  • 3:55 - 4:45

    “Order Out of Chaos — Web Governance”

    Today, many organizations are at a point of stasis in their web operations. They simply can't manage to take their web presence to the next level, not because of technology, but due to an inability to organize and direct an internal, collaborative web team successfully. To reach that next level and meet critical business goals, organizations need to reorient their human assets as well as their technology. This step is only accomplished through the discipline of web governance, which directly addresses and resolves those barriers to change, including decisions about web ownership, core infrastructure technology, user interface, departmental autonomy, and more.

    Lisa Welchman

    Founding Partner, WelchmanPierpoint
  • 4:45

    Closing Remarks

    We'll wind down the day and give away the Rosenfeld Library of books to a lucky attendee.

  • 5:30 - 8:00

    Now What? 2013 Closing Party

    Join us at Blend Interactive for a chance to unwind, meet your fellow conference attendees, and grab a drink. It's just a short walk away.